Smart, Pete

Date: January 25, 2011
Smart, Pete

Interview 172b : In this interview with Jonathan Gerland and Matt Gorzalski, Pete Smart reminisces about the beginnings of the Temple "T-Wheel" logo. There are conflicting stories as to its creation, but Mr. Smart tells the story he heard from Bill Hopson, from the Houston advertising firm Richie and Hopson, who designed the logo. Mr. Smart also talks about his first years as a salesman and his experiences selling Temple's southern yellow pine throughout the South. He also recalls Bob Weston and the first use of the magenta dye in the convoy of the Temple Studs, which set those studs apart from other yellow pine studs and led to higher sales and better recognition at lumber yards and construction sites.

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